IDG Consulting combines strategic consulting capabilities with deep domain insight in the PC, console and handheld video games markets. Our consulting experts specialize in the worldwide hardware, software, online and wireless gaming markets; our project experience includes a broad range of subject matters from publisher and brand audits to sales forecasting to pricing analysis.
Consulting
Topics |
Recent Sample Projects Include: |
Portfolio
Analysis |
- Software publishing portfolio analysis for a first party publisher, including genre-specific forecasting and gap analysis
|
| Financial Planning |
- Title profitability analysis for a major developer/publisher, including optimization tools for identifying platform and genre sets that maximize return on investment
|
Due
Diligence |
- Due diligence research for private equity investments in game developers / publishers
|
Market
Entry |
- Latin America market entry analysis for a major third party publisher
|
Competitive
Analysis |
- Business model development and competitive analysis for online gaming services
|
Sales
Forecasting |
- Title-specific sales forecasting for upcoming games, using IDG's proprietary GameCast forecasting methodology
|
| Pricing |
- Historical trend analysis and forecasting of retail pricing behavior for video game packaged goods
|
Opportunity
Assessment |
- Evaluation of market opportunities in specific genres for a major game developer
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