IDG Blog
  • IDG Publishes Q3 2017 Digital Report – November 2017

    This report covers IDG insights into the Mobile, Digital PC, and Digital Console gaming categories, digital forecast and rationales by segment, segment spotlights, and an updated 5-year forecast.  Topics include:

    • Discussion on the potential of mobile AR and advancements made by current movers and shakers in the space
    • Examination of the shift in publisher rankings within the mobile space and the best practices that have put certain publishers back in the lead
    • Thoughts around mobile monetization including the merit of rewarded video ads for mobile games within the current environment of rising user retention costs, and the importance of ease of mobile payment processes, especially in emerging markets
    • Rundown of the pros and cons of Windows’ Mixed Reality devices on both the hardware and software fronts
    • Assessment of Valve’s new Steam Direct offering since its launch in June 2017
    • Observations on the new trend of game cloning within the PC space, specifically with regards to the battle royale mode
    • Dialogue on the impact of new microtransaction and virtual currency strategies taken by console publishers to help counteract rising development and marketing costs, and the effect of the hybrid model on the F2P console space

    This report is complimentary for IDG Premium and IDG Digital Subscribers.  If you are interested in IDG’s services, please email Yoshio Osaki at or call our main office at (415) 674-4600.

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