IDG Latam Services

Sales Rep Services  Optimizes sell-in and sell-thru by coordinating the sales process for the publisher, distributors, and all key retailers in the region, with a personalized, local approach.

Key Market Trends Analysis & Market Intelligence for upcoming launches, including comparable titles, competitor issues, and macro developments. Assistance on the development of corporate presentations and business cases.

Strategic planning and Business Development  Identify and anticipate short, medium, and long-term issues and opportunities across LATAM, elaborating unique strategies and plans to address them.  Identify and explore new business opportunities, both in the most mature and less developed territories in the region.

Development and execution of local and regional marketing plans (pre-sales, in-store, media) that adapt to local conditions, while following global guidelines and best practices. Efficient and transparent management of ATL and BLT agencies across the region. Design and execution of Media Plans. Assistance in product localization and ratings processes.

Reporting , Data Management  Stock and pre-sales reports, PR , marketing and competitive trackers.  Monthly status reports and daily news bulletin delivered to clients.

PR Management with key outlets in each territory, including design and execution of PR events.

Operations Management  Single point of contact to publishers to manage all operations related matters from all LATAM channel partners (POs processing, invoicing, reporting, price protections, shipment tracking, and others).