Strategic Consulting and Analytics

IDG’s analyst team equips clients with the data, insights, and market intelligence required to drive key business decisions
strategic-consulting

Examples of Recent Forward Looking Projects

Hardware Peripherals Market Strategy for a Leading Manufacturer

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  • This company has a notable position in the video game accessories market, selling A/V cables, controllers, headsets, and products across other categories
  • IDG performed an in-depth study on the peripherals market, including competitor and trend analysis as well as a retail landscape assessment, identifying areas where the company could grow market share and also increase profitability through best practices
  • As a result of IDG’s consulting work, the client has increased its market share in the accessories market and enacted some of IDG’s recommended strategies to drive improved profitability in this business line
3-Year Portfolio Slate Analysis for a Top 10 Global Games Publisher

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  • IDG performed an in-depth analysis of the client’s portfolio of games for the next 3 years, focusing on their competitive positioning relative to other leading publishers, highlighting their best practices and pointing out areas for improvement
  • Through this analysis, IDG split the client’s slate into titles that are crucial to their portfolio’s success, titles that require caution and titles that should only be developed if specific conditions are met
  • IDG also educated the client on best practices within the free-to-play market, which is becoming a bigger revenue driver for this company
  • As a result of this work, the company now has a more optimized portfolio strategy to increase its share over the next several years
Online Games Market Strategy/Advisory for a Top 10 Global Games Publisher

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  • This publisher was working on a new digital distribution platform, focused on PC but eventually expanding to mobile smartphones, tablets, and console
  • IDG was contracted to look into the different business paths that competitors had taken in this space, to identify best practices, risks to avoid, and also provide the client with advice on whether or not their strategy was the right one in this market
  • By conducting stakeholder interviews and performing a feature-set audit, IDG assembled overviews on each main competitor, assessed their strengths and weaknesses, and provided feature reviews for each service such as community/social features, pricing, game selection, discoverability and cross-platform features
  • Based on competitor best practices, IDG compiled recommendations geared towards the client for each of the aforementioned feature categories

Examples of Operations & Execution Projects

Title Forecast and Advisory for a Top 15 Games Publisher

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  • IDG performed a deep-dive study on an upcoming software release, performing due diligence on the competitive landscape and providing a forecast for the number of units the game would sell
  • IDG also provided consulting on marketing strategy and release timing
  • Based on IDG’s recommendation that the game should be released earlier by 2 weeks to avoid a more dangerous window with other competing titles, this game outperformed the client’s internal sales forecast by a significant margin
Category Analysis for a Leading Manufacturer

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  • IDG was brought in as part of the company’s portfolio planning and product marketing process, to perform qualitative/quantitative analysis of historical and forward-looking trends in a key genre category
  • In addition to a historical category assessment, IDG provided the client with a forward-looking strategic category assessment and customized portfolio optimization
  • IDG’s recommendation set included specific sub-category within the genre that are expected to be most profitable, as well as key features that should be integrated in future titles
Regional Title Post-Mortem for a Top 10 Games Publisher

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  • IDG reviewed all aspects of the launch including shipment quantities , pre-sales, merchandizing execution, press reviews, and channel marketing effectiveness
  • Based on the title’s performance, IDG provided the client with actionable recommendations on release window, media spend and marketing programs for future releases in the region
  • IDG rounded out the study with local market intelligence and regional trends