IDG Thought Piece – The Business of Games

IDG Thought Piece – The Business of Games

7,000.00

While the gaming market has never been bigger or more lucrative, the irony is that the economics of game publishing have never been more challenging for publishers and developers of all shapes and sizes. With a high failure rate of reaching profitability across most games segments and business models, understanding the business of games has never been more important than it is today. With that in mind, IDG's Thought Piece delves into the economics of game publishing for the console, mobile and online PC spaces by outlining P&L considerations and providing key insights for each segment.

Released: July 14, 2016

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Games Business Thoughtpiece Jul 2016.JPG