IDG Thought Piece – Latin America

IDG Thought Piece – Latin America


IDG estimates that game sales in Latin America reached $3.9 billion in 2017 across both physical and digital sales on mobile, console and PC, and predicts that the market has the potential to reach $6.7 billion by 2022. In this report, IDG Consulting and IDG Latin America provide clients with a compendium of the most important developments in the games market for the Latin American region. This report is an essential guide for any company looking to penetrate this complex and important market.

  • Study of the market potential in Latin America for games, based on purchasing power, the breakdown of the population’s socioeconomic profiles and the effects of exchange rate fluctuations on pricing, among others

  • Challenges, opportunities, trends and best practices for the digital games space in Latin America, along with a forecast through 2022 for console, mobile and PC revenues

  • Local retail and distribution dynamics inclusive of a list of top retailers, HW/SW retail prices, a directory of top distributors and installed base estimates for Mexico, Brazil and ROLA

Released: June 22, 2018

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Latin America Thoughtpiece Jun 2018.JPG