IDG Thought Piece – Case Studies in Post-Launch Monetization

IDG Thought Piece – Case Studies in Post-Launch Monetization


IDG's client base has been calling for an in-depth research report on post-launch monetization strategies for over 3 years, since the right strategies can be the key to driving meaningful growth in a competitive market. That feedback drove us to create this report, which is crucial reading for all games industry leaders. Our exhaustive research covers case studies for every existing and emerging scheme, looking at how major titles like Fortnite, Call of Duty, Rainbow Six Siege, and Overwatch (among many others), have monetized. Strategies analyzed include Loot Boxes, Battle Pass, Virtual Goods, Virtual Currency, and User Generated Content, among 12 in total. Key topics include:

  • IDG’s insights into the sustained presence of Games-as-a-Service

  • Analysis of psychological factors that drive consumer spend

  • Overview of each scheme and recent developments in the space

  • Actionable case studies discussing both good and bad implementations of each scheme

  • Risk factors and best practices for implementing the schemes in your game

Released: October 11, 2018

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